Privacy Policy

This policy explains what personal data Altora Analytics ("we", "us") collects, why, and your rights over it. We keep data collection to the minimum and never sell it. It is written to meet the UK GDPR and Data Protection Act 2018.

1. Who we are

Altora Analytics is a solo-operated UK service publishing model-driven sports and markets analysis. For any privacy question, contact altoraanalytics@gmail.com.

2. What we collect

• Contact form data. If you use the contact form, we receive the name, email address and message you submit. We use these only to read and reply to your enquiry.
• No accounts. The Site has no login, and we do not collect payment details.
• Basic technical data. Our host (GitHub Pages) may log standard request data such as IP address and browser type for security and delivery. We do not use this to identify you.

3. Lawful basis

We process contact-form data on the basis of your consent and our legitimate interest in responding to enquiries. You give consent by choosing to send us a message.

4. Third parties who process data for us

• FormSubmit — delivers the contact form to our inbox. Your submission passes through their service. See their privacy terms at formsubmit.co.
• Google (Gmail) — hosts the inbox that receives your message.
• GitHub Pages — hosts the website.

We do not use advertising trackers, and we do not sell or share your data for marketing.

5. How long we keep it

We keep enquiry emails only as long as needed to handle your request and for a reasonable period afterwards, then delete them. You can ask us to delete yours sooner.

6. Your rights

Under UK GDPR you have the right to access, correct, or erase your personal data, to restrict or object to its processing, and to data portability. To exercise any right, email altoraanalytics@gmail.com and we will respond within one month.

7. Complaints

If you are unhappy with how we handle your data, you can complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.

8. Cookies

This Site does not set its own tracking or advertising cookies. Any cookies present are strictly those needed by the host to serve the page.

9. Changes

We may update this policy; the "last updated" date above will change accordingly.