The basics
What is Altora Analytics?
Altora Analytics is a sports analytics platform publishing calibrated win
probabilities across eight sports (football, tennis, darts, snooker, rugby, esports,
basketball and handball), alongside systematic trading research. Every prediction is
published before the event, every result is settled publicly, and nothing is ever
deleted. The records are the product.
Are these betting tips?
No. We publish
analysis: model probabilities, not instructions to bet.
Some record pages also track performance at fixed, pre-declared stakes (£10 singles; accumulators £3–£10 by type) so visitors can judge the
models transparently. The website settles every game on each market’s daily board (all-games tracking from 5 August 2026); the Telegram channels carry the selections that clear the model’s frozen thresholds, before play — correct score and accumulators carry their top-ranked selections, and on no-pass days the channels say so. (Before 9 August 2026 the gated channels carried the top five per approach with pass/fail labels.) Nothing here is financial advice. If you bet, that's your decision and your responsibility.
18+ only, and please read
BeGambleAware.org.
How do the models actually work?
Most sports use an adaptive rating system combined with live market information
and machine-learning calibration, validated on tens of thousands of matches the models never
trained on. Football adds further features such as expected-goals metrics. The full technical
write-up is on the
methodology page, and the complete build
method is in
our handbooks.
The honesty questions
Do you ever delete losing picks?
Never. Every record page shows wins and losses, and offers the complete
history as a CSV download: date, selection, odds, result. A deleted loser would leave a hole
in the CSV and a mismatch with the posts we've already published. That verifiability is the
whole point of the site.
Why don't you hide predictions until after the event?
Because that would make it impossible to verify when they were made. Every
prediction is published before the event starts and remains online afterwards, so
anyone can check both the timing and the result. Hidden-then-revealed picks are how this
industry cheats; public-before-play is how you prove you didn't.
Why do you show the bookmaker beating your model sometimes?
Because it's true. Betting markets at closing are extraordinarily efficient. Matching them is genuinely hard, and “we smash the bookies” is one of the oldest claims in this industry.
Our models are calibrated (when we say 70%, it happens about 70% of the time) and
statistically level with the market on most sports. We show the comparison either way.
Will I make money following the models?
We make no such promise, and you should distrust anyone who does. Bookmaker
margins mean most bettors lose over time. What we offer is honest, calibrated information and
fully transparent records. What you do with it is up to you.
Why don't you just sell the picks?
Because predictions without evidence are worthless. Every model has good weeks
and bad weeks. We'd rather publish every result permanently and let people judge the models
over thousands of predictions than advertise isolated winning streaks.
Products
What are the handbooks?
Is there a paid tier?
No. There is no paid tier and nothing is held back. Every fixture the model
prices is published on the
daily board — all of them, not
just the ones that clear a threshold — and every one of them is settled in public
afterwards, win or lose. We would rather show the whole board and be judged on it than
sell a filtered version of it. The predictions are free and will stay free, and nobody
can ever be charged automatically because we hold no card details.
How is Altora funded?
Right now, by the two handbooks above and by our own time. As the audience
grows, our social channels may also carry advertising and affiliate links (for example
to bookmakers or betting exchanges), which pay us if you sign up through them. Three
rules apply to all of it:
•
Always labelled. Any paid or affiliate link is marked as an ad. You will
never have to guess.
•
It never touches the models. What gets published, how it is ranked and how
it is settled are decided by the same rules whether anyone clicks or not. The record
stays public either way.
•
18+ only. Gambling-related links are for adults in places where betting is
legal. If gambling stops being fun, visit
BeGambleAware.org.
I bought a guide and have a problem. What do I do?
Email
altoraanalytics@gmail.com
and we'll sort it out. Delivery is instant via Whop; if something's wrong with your copy,
that's on us to fix.
Data & sources
Where does the data come from?
We use established third-party data providers including:
• API-Sports (football, rugby union, basketball, handball)
• Betfair Exchange (live market prices and results)
• football-data.co.uk (historical football odds)
• tennis-data.co.uk (historical tennis results and odds)
• OpenDota (Dota 2)
Individual record pages credit the data sources used for that sport.
Can I buy your data?
The raw feeds aren't ours to sell. They belong to the sources above. Our own
model outputs and published records are freely downloadable from every record page as CSV.